Have you ever tried to manually send SMS text messages in bulk? It can be a real pain, especially if each text message has to be different and sent out to various numbers. This is why text messaging is the perfect task to automate – just like you would a mail merge!
Automated SMS marketing campaigns or even the odd bulk SMS invites can be made easy by signing up for a service that will handle all of your auto-texting needs for you! Companies such as Yeastar and various other entities offer to send automated text messages as part of their VoIP packages, as well as in the form of a separate service.
If you find yourself thinking that text messages and having to know someone’s phone number to reach out to them is outdated and there is no point in implementing them in your business’s activities, think again. A vast majority of corporations use two-factor verification as a means of ensuring the security and integrity of their data. You know, these messages you get with six-digit codes when you’re trying to log onto a website? That’s an automated text messaging system at work.
Whether you’re a business owner or an employee researching marketing services to boost sales and interest around your firm, this article will answer all of your basic questions regarding automated text messages and how best to utilize them.
When is Automated Text Messaging Most Useful?
There are plenty of applications for automating your outgoing SMS. The first, and perhaps most obvious one is its effectiveness in text message drip campaigns. They’re marketing strategies utilized by firms to send out texts regarding promotions, new products, and other various materials. These messages are usually sent to people who have registered their number on that particular company’s website or by filling out a survey. Corporations can also strike deals with cell service providers to advertise on their behalf to customers who are registered with that network.
Aside from marketing messages, you can automate your messages in order to carry out two-factor authentication. This is especially useful if your business operates primarily on the Web. Providing that option to your users will help them keep their data more secure.
Finally, automated text messages are immensely helpful in running all sorts of clinics or beauty salons. Implementing appointment reminders is a great way to reach out to customers and show them that you care about their business. It speaks volumes of an establishment’s attitude towards clients and increases the likelihood of them returning there in the future.
Implementing Automated Text Messages
It’s not too difficult to install and maintain an automated SMS system, However you do need to put some time into planning it out and deciding on the best course of action for your business.
If you’re managing a branch of a relatively large corporation with lots of clients, then the most straightforward and easy way to automatically send messages straight to their phones is enlisting the services of a third party. Of course, that requires a lot of research and analysis, but in the long run, it will turn out to be cheaper than trying to install your very own auto-texting infrastructure. Things like text marketing and sending out text messages with updates pertaining to your firm are best done with the help of another party — the only thing you’ll need to worry about is providing them with your clients’ database and the message you want to convey.
Outsourcing is usually the easiest way to go about this issue, but it’s not always the best answer. Consider the case of health clinics and beauty salons that need to send out specific reminders about appointments to their customers. It’s a very narrow message scheme and doesn’t necessarily require the work power of a company specializing in automated text marketing services. In these cases, it might be best to install your own texting infrastructure to handle that. All it takes is investing in the right software, a computer dedicated to this task, and synchronizing it with your establishment’s calendar. You might need to use the help of an IT professional to set it up, but it’s much more efficient than having to communicate each and every schedule change with another firm.
If you want to tinker around with an automated text message system, you can do so with your own smartphone. Scheduling a message is a fairly simple, yet effective procedure to never forget about sending an important text. On top of that, you’ll get to see how these SMS services work in practice, and whether or not it’s worth it to implement one in your business’s marketing campaigns. After all, the delivery method is irrelevant — what’s important is that everybody gets the message.
Maciej Grzymkowski – an avid traveler with a particular affinity for Southeast Asia, mostly due to the sheer amount of technological innovation that comes out of there. I firmly believe in the power of open-source software and giving developers the recognition they deserve.