With internet accessibility and ownership of mobile phones rapidly growing, would you believe it if I told you that the number of people who go online on a daily basis is on the rise?
As internet usage grows, the way people shop and purchase products are bound to change with it. Digital marketing has become so popular that traditional offline advertising techniques are quickly becoming a thing of the past.
According to Pew Research, 28% of American adults go online ‘almost constantly’. About 81% of Americans go online daily, while 45% reported going online several times a day. These figures are bound to increase in 2021.
As you think about how to connect with your audience better in 2021, here is a comprehensive guide you can use to make your online ads more effective.
Search Engine Advertising
Giving your website a breath of fresh air in 2021 is not a bad idea. Come on, it’s a new year! Present-day websites are having SEO elements added to them constantly to improve their ‘findability’ on digital platforms that are being crowded with content.
While search engine optimization (SEO) is the practice of adding content to your website to help increase your site’s visibility and potential to show up in relevant searches, search engine ads help you achieve quick results when SEO can’t do the job.
Search engine advertising is one of the most effective methods you can use to grow your business in an increasingly competitive market. There are millions of businesses fighting for the attention of the same people you are targeting with your online ad. The more you stand out with your SEO strategy, paired with a strong advertising strategy, the greater your results will be. You will attract more traffic to your website and online content.
Marketers should bid on keywords that users are searching on sites like Google or Bing. Their ads would have the opportunity to show up alongside other results for those specific search queries.
2021 will be all about video ads. Videos have the power to grab and maintain people’s attention and engage the audience in ways text-based or image-based ads cannot.
Most people prefer to watch a short video about a product or service as opposed to reading a long boring article. If you want to make your video advertising more effective, make use of Artificial Intelligence (AI), live videos, and influencer marketing to create and distribute a powerful visual tool that improves your customer’s experience. Live videos allow you to engage with potential customers in real-time. Do not forget to hold webinars, and to use 360-degree ads and live VR if your budget allows for it.
Have your videos posted across multiple digital platforms to increase your scope and to reach more people with your online video ad. Post your videos on social platforms— Twitter, Facebook, Instagram, and LinkedIn. Make use of media sharing platforms such as YouTube and Vimeo as well.
Mobile phones are rapidly becoming ‘part of our bodies’. They offer the fastest way to reach potential customers with video content. Reels on Instagram and TikTok provide platforms for propagating easy-to-make short video ads. They took everyone by surprise in 2020, and their popularity is expected to increase in 2021.
Unique content will carry the day, or should we say the year, in 2021. Therefore, maintaining quality content should be an integral part of your online advertising strategy for the new year.
Your videos, blog posts, social media posts should be articulated in such a way that they deliver long-term value for your business.
How can you make sure you create content that stands out in 2021? Apart from being relevant, your ad content in 2021 must be interactive at best. To achieve this, make use of AI and machine learning. Incorporate voice and image search as well.
Interactive content comes in various forms. They include videos, quizzes, ads that require one to swipe or click, VR, and polls.
High-quality interactive content will help you grab and retain your visitors’ attention, more effectively convey your brand message, create a better brand identity, and educate users. You will also be able to make lead conversions.
Social Media Advertising
When one encounters the term ‘online’, social media is one of the first things that come to mind. Inasmuch as each social platform has a different mode of operation from the other, they all have their unique benefits. This is why you should make use of each platform that fits your business best. Each has unique qualities that can help businesses grow exponentially.
You can use either organic or paid ads. Organic social media ads may not be seen by all your followers because it takes time to create strong brand awareness. Paid search ads are more efficient and visible. You can easily reach your target audience wherever they are.
Do some research and find out what platforms are often used by your target audience then move on to create more personalized ads. Know each platform’s format and specifications. The most popular social media ads are Facebook ads, Twitter ads, Instagram ads, LinkedIn ads, Pinterest ads, Snapchat ads, and YouTube ads.
Here are some of the most outstanding benefits of social media advertisement:
- Increased reach
- Accessibility to mobile users
- Fast results
- Improved brand awareness
- Suitable for a low budget
To get the most out of social media advertising, make the most out of video marketing, and find a way of getting your audience to share them. Make use of live video as well since they are more engaging than other videos. Besides using videos, offer more personalized messages and chatbots. Additionally, integrate paid and organic ads.
A strongly growing trend throughout the years is the use of influencer marketing. Finding the right influencers to use in your campaigns can make a dramatic difference in your results. Do some research, and find out who can help out your business the most with their following.
Many businesses are anticipating a better business environment in 2021 after all that we have been through in 2020. Optimism is in the air; can you smell it?
You cannot reap the possible good tidings that will come in 2021 if you won’t keep up with the times. Utilize these digital marketing trends to add value to your online marketing strategy and work closely with your team to make sure things are done correctly. All the best to you and your campaigns in the new year!
Liam Abbott is a search engine optimization specialist from Canada. He loves exploring different methods of attaining results for clients, writing informative articles, and helping people get their online presence off the ground whenever he can. You can email him at firstname.lastname@example.org