iPhone 18

Twenty years of watching Apple launches has taught me one thing: when the company breaks its own rulebook, it’s usually for a reason worth paying attention to. That’s exactly what’s happening with the iPhone 18 generation. For the first time in memory, Apple isn’t shipping one unified lineup in September — it’s splitting six devices … Read more

I’ve been covering Apple launches since the iPhone 4 era, and I can’t remember the last time a single product cycle had this many moving parts. This year, Apple isn’t just refreshing a phone — it’s restructuring how it sells phones altogether. If you’ve been holding onto your iPhone 14 or 15 waiting for “the … Read more